Resources Library by ANA

The phoenix rises from the ashes

This paper describes a major research programme undertaken by BISCUITERIE NANTAISE and BURKE MARKETING. It’s primary objective was to develop a modified mix for BN biscuit that would stop declining sales, and rebuild share and volume. Objectives...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Gilles Hustaix, Carmin Alberti, François Gaschignard

September 1, 1990

Searching for fast-food segments

Cultural differences must be taken into account if marketers of culture-bound products and services want to be successful. Food is a good example of such products, where differences and novelty can be an advantage on one, and a shortcoming on the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Janez Damjan, Blaz Vodopivec, Milena Stular

September 1, 1990

What are the national particularities that must be taken in consideration when developing new European products for the food sector?

The launch of multinational products onto national markets is tantamount, for each of these individual markets, to the introduction of a new product. While the success of any such launch depends on a number of factors, foremost among them is the...

Catalogue: Seminar 1990: New Product Development

Authors: Helene Karmasin, Konrad Schröder

Company: Unilever

June 15, 1990

New techniques in product development using quantitative socio-cultural mapping and qualitative typology research to identify Sspecific target groups

The Scangroup, the Swedish Meat Marketing Association, dominates the Swedish meat market. Strategic discussions based on Monitor research identified socio- cultural segments for a new convenience food concept. The marketing strategy based on these...

Catalogue: ESOMAR Congress 1989

Authors: Ingrid Berg, Bo Gunnefur, Christina Grenabo

Company: KANTAR TNS Malaysia

September 1, 1989

How does the trade see manufacturers? Results of a representative survey of the central organisation in German food retailing (German)

This paper presents the results of a representative survey conducted in 1985 with 40 chief buyers of the central organizations in German food retailing. The study was initiated by Hildmann, Simon, Rempen & Schmitz/SMS and conducted by GfK. The...

Catalogue: ESOMAR Congress 1988

Author: Jörg Rehorn

September 1, 1988

Cohort analysis

In the next decades a dramatic change in the age composition of the populations of western societies will occur. The proportion of older people will increase due to declining birth rates after a baby boom. For products whose consumption is contingent...

Catalogue: ESOMAR Congress 1988

Author: Hans Georg Prester

September 1, 1988

How does the trade see manufacturers? Results of a representative survey of the central organisation in German food retailing

This paper presents the results of a representative survey conducted in 1985 with 40 chief buyers of the central organizations in German food retailing. The study was initiated by Hildmann, Simon, Rempen & Schmitz/SMS and conducted by GfK. The retail...

Catalogue: ESOMAR Congress 1988

Author: Jörg Rehorn

September 1, 1988

Cohort analysis (German)

In the next decades a dramatic change in the age composition of the populations of western societies will occur. The proportion of older people will increase due to declining birth rates after a baby boom. For products whose consumption is contingent...

Catalogue: ESOMAR Congress 1988

Author: Hans Georg Prester

September 1, 1988

New consumers, product innovation and product renovation

I will try today to give you my views on how I see the food industry future. The future will bring rapid change, a need to anticipate change, to inspire it, to shape it when useful, to react to it even when it is less palatable but...

Catalogue: ESOMAR Congress 1987

Author: Camillo Pagano

Company: Nestlé

September 1, 1987